Paul Kyriazi - James Bond Lifestyle (bondlife) wrote,
Paul Kyriazi - James Bond Lifestyle
bondlife

How Edd Byrnes Branded Himself.

You know Edd Byrnes as Vince Fontaine from the John Travolta movie Grease. According to Edd's memoir Kookie, No More, he branded himself this way:

1 - After an appearance on the Cheyenne TV show, Edd got a dozen friends to his apartment to write hundreds of fan letters, using various paper and pens, to Warner Brothers Studios saying, "Who was that cute guy in Cheyenne?" That got him a seven year contact.

2 - Edd immediately added the extra 'd' to his name to be different.

3 - Edd saw Robert Wagner at a movie premier with his jacket collar up, so when Edd started the 77 Sunset Strip TV show, he had the seamstress sew a black strip on to the back of his turned up jacket collar, to stand out more.

4- Then Edd tried to think up a physical gag to be identified with, like George Raft did tossing the coin.
Edd came up with combing his hair and handling his comb when speaking.

5- Edd was a trained gymnast so he worked in flips and swings on poles into his scenes to show off his physicality.

6 - And even though it was the writers that came up with the cool hep-talk, later called 'Kookie-talk',
it was part of Edd's branding as well as his gold record 'Kookie, Kookie, Lend Me Your Comb".

Soon Edd was on the cover of 22 fan magazines in one month? It's a record that will never be broken.

Even though we might have a company backing us up, it's important for us to be responsible for our own branding.

Free download (NO sign in needed) of Edd's 77 min. audio-book My Casino Caper. His true memior of being stalked for his Las Vegas win. Full cast with; Alan Young, Henry Silva, David Hedison, & Michael Callan. Just click the link below, at the 'you send it' page just click 'download'. http://yousend.it/mTy9GX

More success strategies in: How to Live the James Bond Lifestyle - KINDLE - Read 30 pages free. See the Table of Contents. Every subject you need to live the James Bond Lifestyle. http://amzn.to/wZ661f

Also on iTUNES: http://itun.es/isB5XC
Tags: 77 sunset strip, branding, cheyenne, edd byrnes, grease, kookie, kookie kookie lend me your comb, success, tv
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